It has become obvious and generally accepted now that AI agents can’t function properly without enough context. As organizations scale up their AI use and strive for new, agentic workflows, various technical and architectural solutions for context management have emerged. But what do these semantic layers, context planes, and knowledge management systems actually contain? And where do we get all that context from?
In this talk, we will focus on what information is actually needed, instead of how that information is stored or processed. Zooming out, we’ll find out that in the end all the “context” or “knowledge” is made of very simple basic elements – things, definitions, and relationships – that are very familiar for those of us coming from a data modeling background. We will look into the daunting world of Knowledge Graphs and Ontologies through this very practical lens, which allows us to avoid getting tangled in standards and syntaxes and lets us concentrate on the important part: the knowledge itself.
Almost every day, articles appear warning that AI can only be successfully implemented if organizations have their data and metadata in order. Unfortunately, many authors fail to specify exactly what needs to be done. The crucial follow-up question “What does an AI-ready data architecture look like?” often remains unanswered. What architectural principles are needed? What metadata must be available? How do you make data understandable to both humans and AI agents? And how do you prevent AI solutions from getting bogged down in a collection of isolated experiments?
This session will answer these questions. Drawing on current developments in generative AI, agentic AI, and knowledge-driven architectures, we’ll discuss what a modern data architecture must look like to enable the deployment of AI. The focus here isn’t on the AI models themselves, but on the data architecture. From that foundation, governance, design, implementation, and management naturally fall into place.
Pushed by the EU AI Act and a nervous board, your organisation built an AI inventory. Then it put every entry through the same impact assessment and the same approval queue. Within months, teams stopped asking approval and turned to whatever tool got the job done. Uniform control breeds shadow AI. This keynote makes the case for triage: sort every use case, model and vendor-embedded AI feature by the damage it can actually do, then spend your governance effort where that damage sits. A few items need the full apparatus. Most need far less.
• See why “govern everything” fails in practice, as review queues outgrow their approvers and teams quietly move work to unsanctioned tools.
• Build an AI inventory that reaches past in-house models to the AI inside vendor software and the tools staff adopted without asking.
• Practical triage criteria that business and risk people can score together: impact on people, autonomy, data sensitivity, reversibility of errors, scale and regulatory exposure.
• Match each governance tier to its controls, from simple registration for low-risk tools to testing and formal sign-off for the few that can hurt people.
• Know the triggers for re-triage, because a pilot that picks up more users or starts touching personal data belongs in a higher tier.
• Leave with a triage checklist and a tier model you can run against your own AI inventory on Monday morning.
Every data team knows that moment. Months after the requirements were gathered, the dashboard lands and the stakeholder says: “That’s not quite what I wanted.” The traditional flow, requirements, data design, data build, dashboard design, dashboard build, then feedback, puts the most valuable feedback at the end, when change is most expensive to act on. The ad hoc alternative is no better: guess from a one-line JIRA ticket, build it, and land back in the same loop.
This session shows you how to change your Information Value Stream. Starting from a completed Information Product Canvas, a light but well-formed set of requirements captured in 30 minutes, Shane shows how to use common GenAI tools to generate a working prototype and put it in front of the stakeholder in hours, not months. Feedback on the prototype then drives the data design, the dashboard design and whether to build at all. Learn how to embrace agility without becoming ad hoc, and where context, glossary definitions and concept models fit when you prototype first.
Organizations are increasingly required to share data with one another and with government bodies. This trend is largely driven by Europe, which emphasizes the removal of legal and technical barriers to data exchange. Data spaces (or data ecosystems) are being established for specific sectors. The European Health Data Space is at the forefront of this movement; it is legally enshrined, came into effect in 2025, and will be implemented in phases over the coming years. The European Business Wallet is expected to launch in 2027, aiming to simplify the secure and reliable exchange of data with government authorities. Various data ecosystems are also emerging in the Netherlands—such as the Federated Data Ecosystem (*Federatief Datastelsel*), which focuses on the reuse of data within the public sector. At the same time, this raises questions regarding interoperability between these types of data systems. The federated nature of data spaces inherently means that data will increasingly be retrieved directly from the source. This places new demands on internal data logistics. Danny Greefhorst provides an overview of these developments and clarifies what they mean in practical terms for your organization. After this session, you will know which developments to monitor, what choices need to be made regarding your data architecture, and where to begin.
The presentation will address questions such as:
Medallion architecture is a popular pattern for progressively refining data, but successful implementation takes more than setting up Bronze, Silver and Gold. How do you define layer boundaries? Where do data quality, modelling and ownership belong? And how do you avoid unnecessary copies, complexity and costs? Drawing on his book Building Medallion Architectures and experience across numerous enterprises, Piethein Strengholt shares practical best practices, do’s and don’ts, and a concrete implementation roadmap. He also examines Medallion through the lens of AI: what still holds, what needs adapting, and where do unstructured data, embeddings and retrieval fit? A practical session for anyone looking to apply Medallion effectively and think beyond the familiar three-layer model.
Conversational analytics shows that AI agents are getting better at understanding data. They already generate SQL and code, review pipelines, and analyze data and incidents. But that doesn’t make a data pipeline self-healing. What if agents don’t just answer questions, but become part of data engineering and the operation of the data warehouse or lakehouse platform, such as Databricks, Microsoft Fabric, or an open-source stack?
Using a reference architecture and an example incident, we show which context and architecture this requires. Metadata, lineage, observability, data contracts, tests, and policy-as-code give agents insight into what is happening and what they are allowed to do. From there we explore the step from advising, through controlled action, to autonomous remediation.
My statement: self-healing is less a model problem than an architecture and design problem: it depends on the context, boundaries, and validation we build around agents.
Organizations are automating faster than they can govern. As AI agents take over decisions, accountability gets blurred. We examine that handover: why automation complacency is a law, why an agent’s stated rationale records what it did, not why it acted, and why accountability that belongs technically to everyone belongs practically to no one. We will explore how to decide what to automate and rethink data governance as the core discipline that keeps execution aligned with intent and accountability.
Data Mesh has become one of the most influential ideas in modern data management. By organizing data around business domains, giving domain teams ownership of their own data, and sharing everything as data products, organizations can finally scale data work beyond the central team that always becomes the bottleneck. But decentralization comes with a catch that most teams discover too late: when every domain speaks its own language and builds its own products, understanding the data across the organization becomes the new bottleneck. What is a “customer” in Sales versus Finance? What does this data product actually contain, and can I trust it? How do I even find it? These are not technology problems: they are problems of meaning, and no technical platform solves them on its own.
This is where information architecture and data modeling earn their place at the center of a Data Mesh. Data modeling is often dismissed as a slow, technical, back-office activity. In reality, it is the most reliable way to capture what the business needs to know about, in language the business actually uses. We can then translate this shared understanding into well-designed, reusable data products. A conceptual model describes the reality behind the data: the things a domain cares about and how they relate. A logical model turns that understanding into a concrete structure fit for a specific use case. Done well, this modeling work becomes the bridge between business reality and technical implementation, and the foundation for semantic interoperability between independent domains.
In this full-day workshop you’ll work through that journey end to end. We start with the essentials of Data Mesh — its four principles, domains, and data products — and the interoperability challenge they create. You’ll then learn the fundamentals of conceptual modeling and put them to work in a hands-on exercise, modeling a real domain for a fictional online retailer and building its glossary. From there we move into logical modeling as part of data product design, and into the metadata, data contracts, and glossaries that expose a domain’s meaning across its boundaries. Finally, we step back to the operating model: the roles, feedback loops, and enterprise-level structures that let federated teams stay autonomous while still pulling in the same direction. Throughout, the emphasis is practical and accessible: you don’t need to be a modeling specialist to follow along, and you’ll leave able to apply these ideas in your own organization.
This workshop is designed for anyone responsible for making data understandable, trustworthy, and reusable in a decentralized or domain-oriented setup. No deep modeling background is required: the concepts are introduced from the ground up.
The Information Product Canvas is a pattern template for capturing the data and information requirements for a single Information Product, in 30 minutes, in a language both stakeholders and data teams understand. In this hands-on, full-day workshop Shane Gibson, the creator of the canvas, teaches you the twelve areas of the canvas, how to complete it interactively with your stakeholders, and how to use it to prioritise what to build first. You spend half the day completing canvases in small groups on a realistic case study, and finish with a hands-on session on using an AI assistant alongside the canvas. You leave able to run the canvas pattern storming workshop with your own stakeholders the next working day.
Ask a data team what slows them down most and the answer is rarely the technology. It is the gap between what stakeholders ask for and what the team ends up building. Stakeholders and data teams speak very different languages. Requirements take weeks or months to gather, and nobody can say when they are done. They arrive full of ambiguity, describe a dashboard when the real need is a decision, and focus on a specification of what is wanted rather than why it is needed. The data team cannot work out what to build from the requirements, so they guess, build, and then hear the words every data professional dreads: “That’s not quite what I wanted.” Meanwhile the detailed requirements document nobody reads sits in a folder, and the data team is treated as an order taker rather than an enabler by stakeholders.
The Information Product Canvas closes that gap with one shared language and one conversation. It is a pattern template, twelve areas on a single canvas page, for defining a single Information Product: the business questions it must answer, the actions and outcomes those answers drive, who will use it and how, what data it needs, what is in and out of scope, and how big a job it is.
The stakeholder and the data team fill it in together, in one 30-minute session, so the requirements are validated in real time rather than weeks later. Because the canvas captures the why as well as the what, it also becomes the basis for prioritising across many Information Products and for feeding the rest of the Information Value Stream: the concept model, the transformation logic, the metric definitions, the acceptance tests and the build.
It is a pattern, not a framework: pick it up, use it, change what doesn’t fit, keep using it. Shane created the canvas and has iterated it with data and analytic teams for more than a decade. It is documented in his book “An Agile Data Guide to Information Product Canvas” and extended by more than ninety companion articles.
In this full-day workshop you learn the canvas by using it.
After an overview of the pattern template and the problems it solves, we work through the twelve canvas areas step by step with a worked example, explaining what is captured in each area and why, with Q&A after each one. Half the day is spent in small groups populating canvases based on a realistic case study organisation, so you practise the pattern rather than watch slides about it. You then learn how to facilitate the canvas live with stakeholders using the Pattern Storming workshop format, review real-world canvases from a range of industries, and see how completed canvases are used to prioritise and to drive delivery.
The day closes with a hands-on session on using an LLM assistant such as Claude or ChatGPT alongside the canvas, bring your laptop and your own LLM access to take part. No prior experience with the canvas, or with agile ways of working, is required.
This workshop is for anyone who gathers, defines, prioritises or builds from data and information requirements, on either side of the conversation. No prior experience with the canvas, or with agile ways of working, is required.
Bring your laptop and access to an LLM assistant of your choice (Claude, ChatGPT or similar).
Introduction and Objectives
Why Data Requirements Keep Going Wrong
The Information Product Canvas: An Overview
The Twelve Canvas Areas, Step by Step
Hands-On: Completing a Canvas for the Case Study
Facilitating the Canvas with Stakeholders: Pattern Storming
Real World Examples
Hands-On with AI: Using an LLM Alongside the Canvas
Bring your laptop and access to an LLM assistant of your choice (Claude, ChatGPT or similar).
From Canvas to Delivery
Conclusions and Next Steps
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AI agents are already in our data flows. They read data nobody governs. They act faster than any review cycle can follow. Boards, regulators, and teams ask who decides, on what basis, and who is accountable. Most of us cannot answer with confidence.
The position of this masterclass is that AI governance is not a new discipline, but data governance under pressure, where the questions stay the same while the speed, the scale, and the methodologies change. We start where accountability moves from humans to machines without anyone approving the move. We will take one business object and follow it the whole way: govern its meaning, encode that meaning so machines act on it, and place its decision rights where the understanding lives.
Why you need to attend this masterclass:
What we cover:
Data and AI leaders, governance and risk practitioners, data product owners, and architects. Anyone responsible for how decisions get made, and answered for, in a distributed and increasingly automated organization. Governance does not have to be your title.
Introduction
Overview of workshop goals and introduction round. Four recent failures to understand the urgency of the matter. We explore the ironies of automation, including “the better a system performs, the less anyone watches it.”
Key learning: Where decision authority has already moved from humans to machines in your own organization, and the associated patterns.
Axis 1. Unified governance scope
Why treating AI governance as a separate function repeats old mistakes. The working definition of data governance aligns with corporate governance.
Key learning: How to apply the same four governance questions to any decision, human or machine.
Axis 2. The meaning side
Meaning lives in shared practice and needs to be constantly negotiated. We work through why meaning has to be negotiated rather than assumed and then name the three ways a shared definition is challenged by semantic drift.
Key learning: The three forms of semantic drift, and which one automation can catch versus what needs human negotiation.
Axis 2 continued. The Data Governance Triad
Three functions that run at the same time and feed each other. We work through the Data Governance triad and how to activate it.
Key learning: How to assign the three functions to a decision..
Axis 3. The technical side
Machines act on facticity, the raw pattern, not on factuality, which needs context and judgment. Negotiated meaning has to be encoded to production.
Key learning: How a negotiated definition becomes a data contract and schema a machine acts on.
Practical federation
We place a decision on the accountability spectrum and apply subsidiarity: the lowest capable level decides, and the level above assists and intervenes only when the lower level cannot. Federation is a state of maturity, not an architecture you install.
Key learning: How to place a decision on the accountability spectrum and decide which level should own it.
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Also book one of the practical workshops!
Three top rated international speakers will deliver compelling and very practical post-conference workshops. Conference attendees receive combination discounts so do not hesitate and book quickly because attendance in the workshops is limited.
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