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Data Warehousing & Business Intelligence Summit 2025

Date Price Contact
April 2, 2025 customerservice@adeptevents.nl
+31 (0)172 742680
Time Location
09:00 - 17:00 Van der Valk Hotel, Utrecht
Next EditionTYPESocial
March 24, 2026 Face-to-Face @AdeptEventsNL
#dwbisummit
Date Price
April 2, 2025
Time
09:00 - 17:00
Location Contact
Van der Valk Hotel, Utrecht customerservice@adeptevents.nl
+31 (0)172 742680
Next Edition
March 24, 2026
TYPE
Face-to-Face
Date
April 2, 2025
Price
Time
09:00 - 17:00
Location
Van der Valk Hotel, Utrecht
Contact
customerservice@adeptevents.nl
+31 (0)172 742680
Next Edition
March 24, 2026
TYPE
Face-to-Face

Schedule

  • 7 April 2027, conference
  • 8 April 2027, workshops
    Werner Schoots
    09:00 - 09:15 | Plenary, Room 1

    Opening

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      Werner Schoots | Publishing & Events | Adept Events
    Juha Korpela
    09:15 - 10:15 | Room 1

    The Content of the Context - Managing Knowledge for Agents and Humans [English spoken]

    It has become obvious and generally accepted now that AI agents can’t function properly without enough context. As organizations scale up their AI use and strive for new, agentic workflows, various technical and architectural solutions for context management have emerged. But what do these semantic layers, context planes, and knowledge management systems actually contain? And where do we get all that context from?
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    It has become obvious and generally accepted now that AI agents can’t function properly without enough context. As organizations scale up their AI use and strive for new, agentic workflows, various technical and architectural solutions for context management have emerged. But what do these semantic layers, context planes, and knowledge management systems actually contain? And where do we get all that context from?

    In this talk, we will focus on what information is actually needed, instead of how that information is stored or processed. Zooming out, we’ll find out that in the end all the “context” or “knowledge” is made of very simple basic elements – things, definitions, and relationships – that are very familiar for those of us coming from a data modeling background. We will look into the daunting world of Knowledge Graphs and Ontologies through this very practical lens, which allows us to avoid getting tangled in standards and syntaxes and lets us concentrate on the important part: the knowledge itself.

    • What is this “context” everyone keeps talking about
    • Things, definitions, and relationships – back to basics
    • Metamodels – what do we need to know about
    • Using Conceptual Modeling as a context discovery method
    • Recap on Knowledge Graph and how it relates to ConceptualModels
    • What goes where in the Knowledge Graph pyramid: glossaries, ontologies, and instances
    • Metadata graphs vs. “actual” graphs – differences in scale and use cases
    • Managing and maintaining knowledge in the modern Enterprise.
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      Juha Korpela | Founder | Datakor Consulting
    Rick van der Lans
    09:15 - 10:15 | Room 1

    AI-Ready Starts with Data Architecture

    Almost every day, articles appear warning that AI can only be successfully implemented if organizations have their data and metadata in order. Unfortunately, many authors fail to specify exactly what needs to be done. The crucial follow-up question “What does an AI-ready data architecture look like?” often remains unanswered.
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    Almost every day, articles appear warning that AI can only be successfully implemented if organizations have their data and metadata in order. Unfortunately, many authors fail to specify exactly what needs to be done. The crucial follow-up question “What does an AI-ready data architecture look like?” often remains unanswered. What architectural principles are needed? What metadata must be available? How do you make data understandable to both humans and AI agents? And how do you prevent AI solutions from getting bogged down in a collection of isolated experiments?
    This session will answer these questions. Drawing on current developments in generative AI, agentic AI, and knowledge-driven architectures, we’ll discuss what a modern data architecture must look like to enable the deployment of AI. The focus here isn’t on the AI models themselves, but on the data architecture. From that foundation, governance, design, implementation, and management naturally fall into place.

    • Why AI requires much more metadata than just simple definitions.
    • The role of semantic metadata, business logic rules, and context.
    • The automatic generation and enrichment of metadata using AI.
    • Metadata as the foundation for RAG (Retrieval Augmented Generation).
    • Deploying AI agents on source systems and the role of MCP (Model Context Protocol) within agentic AI.
    • From metadata to knowledge graphs using data models, taxonomies, ontologies, and thesauri.
    • Why traditional data lakes and lakehouses are insufficient as data architectures for AI.
    • How AI can automate data lineage, impact analyses, and documentation.
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      Rick van der Lans | Managing Director | R20/Consultancy
    Mathias Vercauteren
    09:15 - 10:15 | Room 1

    Not everything deserves governance: triaging your AI inventory

    Uniform control breeds shadow AI. This keynote makes the case for triage: sort every use case, model and vendor-embedded AI feature by the damage it can actually do, then spend your governance effort where that damage sits.
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    Pushed by the EU AI Act and a nervous board, your organisation built an AI inventory. Then it put every entry through the same impact assessment and the same approval queue. Within months, teams stopped asking approval and turned to whatever tool got the job done. Uniform control breeds shadow AI. This keynote makes the case for triage: sort every use case, model and vendor-embedded AI feature by the damage it can actually do, then spend your governance effort where that damage sits. A few items need the full apparatus. Most need far less.

    • See why “govern everything” fails in practice, as review queues outgrow their approvers and teams quietly move work to unsanctioned tools.
    • Build an AI inventory that reaches past in-house models to the AI inside vendor software and the tools staff adopted without asking.
    • Practical triage criteria that business and risk people can score together: impact on people, autonomy, data sensitivity, reversibility of errors, scale and regulatory exposure.
    • Match each governance tier to its controls, from simple registration for low-risk tools to testing and formal sign-off for the few that can hurt people.
    • Know the triggers for re-triage, because a pilot that picks up more users or starts touching personal data belongs in a higher tier.
    • Leave with a triage checklist and a tier model you can run against your own AI inventory on Monday morning.

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      Mathias Vercauteren | Managing Director | Data and AI Governance Partners
    Shane Gibson
    09:15 - 10:15 | Room 1

    "That’s Not Quite What I Wanted”: Closing the Last Mile of Information Product Delivery [English spoken]

    That's not quite what I wanted." is unfortunately still heard. This session shows you how to change your Information Value Stream. Starting from a completed Information Product Canvas, a light but well-formed set of requirements captured in 30 minutes, Shane shows how to use common GenAI tools to generate a working prototype and put it in front of the stakeholder in hours, not months.
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    Every data team knows that moment. Months after the requirements were gathered, the dashboard lands and the stakeholder says: “That’s not quite what I wanted.” The traditional flow, requirements, data design, data build, dashboard design, dashboard build, then feedback, puts the most valuable feedback at the end, when change is most expensive to act on. The ad hoc alternative is no better: guess from a one-line JIRA ticket, build it, and land back in the same loop.

    This session shows you how to change your Information Value Stream. Starting from a completed Information Product Canvas, a light but well-formed set of requirements captured in 30 minutes, Shane shows how to use common GenAI tools to generate a working prototype and put it in front of the stakeholder in hours, not months. Feedback on the prototype then drives the data design, the dashboard design and whether to build at all. Learn how to embrace agility without becoming ad hoc, and where context, glossary definitions and concept models fit when you prototype first.

    • Why the Information Value Stream breaks at the last mile: how the traditional flow of requirements, data design, dashboard design and build pushes stakeholder feedback to the very end, when it is most expensive to act on, and why the ad hoc alternative of guessing from a one-line JIRA ticket lands you back in the same “that’s not quite what I wanted” loop
    • Start light but well-formed: the completed Information Product Canvas as the starting artefact, business questions, actions and outcomes, personas, delivery type, core business events, and why 30 minutes of shared-language requirements is enough to begin prototyping
    • From canvas to prototype with LLMs: using an LLM to turn a completed canvas into a working prototype of the Information Product in hours; what context to give the model, what to check, and what a good first prototype looks like
    • Feedback first: putting the prototype in front of the stakeholder, iterating on it, and using what you learn to drive the data design, the dashboard design and the build / don’t-build decision, including a team where one in five ideas stopped at the prototype and saved the cost of building it
    • From prototype to production: pointing the validated prototype at real data , modelling, transformation, testing, go-live, without losing what the stakeholder already agreed to, and how the canvas and the prototype become the acceptance criteria
    • Agility, not ad hoc: running prototype-first as a disciplined value stream rather than 5,000 unmanaged dashboards, and where context, glossary definitions and concept models do their heavy lifting when you prototype first, just in time from the canvas, not two years up front.
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      Shane Gibson | Founder | Agile Data
    Danny Greefhorst
    09:15 - 10:15 | Room 1

    Federated data exchange and data ecosystems

    Organizations are increasingly required to share data with one another and with government bodies. This trend is largely driven by Europe, which emphasizes the removal of legal and technical barriers to data exchange. Data spaces (or data ecosystems) are being established for specific sectors. Various data ecosystems are also emerging in the Netherlands—such as the Federated Data Ecosystem (*Federatief Datastelsel*), which focuses on the reuse of data within the public sector. Danny Greefhorst provides an overview of these developments and clarifies what they mean in practical terms for your organization. After this session, you will know which developments to monitor, what choices need to be made regarding your data architecture, and where to begin.
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    Organizations are increasingly required to share data with one another and with government bodies. This trend is largely driven by Europe, which emphasizes the removal of legal and technical barriers to data exchange. Data spaces (or data ecosystems) are being established for specific sectors. The European Health Data Space is at the forefront of this movement; it is legally enshrined, came into effect in 2025, and will be implemented in phases over the coming years. The European Business Wallet is expected to launch in 2027, aiming to simplify the secure and reliable exchange of data with government authorities. Various data ecosystems are also emerging in the Netherlands—such as the Federated Data Ecosystem (*Federatief Datastelsel*), which focuses on the reuse of data within the public sector. At the same time, this raises questions regarding interoperability between these types of data systems. The federated nature of data spaces inherently means that data will increasingly be retrieved directly from the source. This places new demands on internal data logistics. Danny Greefhorst provides an overview of these developments and clarifies what they mean in practical terms for your organization. After this session, you will know which developments to monitor, what choices need to be made regarding your data architecture, and where to begin.

    The presentation will address questions such as:

    • What do the European data strategy and key European Commission regulations—such as the revised eIDAS regulation and the European Business Wallet regulation—entail, and what are the implications for organizations?
    • What are data spaces and data ecosystems? What is the federated nature of these ecosystems, and how does it affect an organization’s internal data architecture?
    • Which exchange standards are essential—in both the short and long term—to ensure your organization can continue to collaborate seamlessly with other organizations? Will all exchange have to take place in accordance with the dataspace protocol?
    • What is the role of verifiable statements and associated standards, such as the W3C Verifiable Credentials standard, OpenID for Verifiable Credentials, and SD-JWT?
    • Which metadata are essential to have in order to participate effectively in data ecosystems?
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      Danny Greefhorst | Founder | ArchiXL
    Piethein Strengholt
    09:15 - 10:15 | Room 1

    Medallion Architecture in Practice: Best Practices, Pitfalls and the Impact of AI

    Medallion architecture is a popular pattern for progressively refining data, but successful implementation takes more than setting up Bronze, Silver and Gold. Piethein Strengholt shares practical best practices, do’s and don’ts, and a concrete implementation roadmap. He also examines Medallion through the lens of AI. A practical session for anyone looking to apply Medallion effectively and think beyond the familiar three-layer model.
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    Medallion architecture is a popular pattern for progressively refining data, but successful implementation takes more than setting up Bronze, Silver and Gold. How do you define layer boundaries? Where do data quality, modelling and ownership belong? And how do you avoid unnecessary copies, complexity and costs? Drawing on his book Building Medallion Architectures and experience across numerous enterprises, Piethein Strengholt shares practical best practices, do’s and don’ts, and a concrete implementation roadmap. He also examines Medallion through the lens of AI: what still holds, what needs adapting, and where do unstructured data, embeddings and retrieval fit? A practical session for anyone looking to apply Medallion effectively and think beyond the familiar three-layer model.

    • From Bronze to Gold: clear responsibilities and criteria for moving data between layers
    • Data quality, data modelling and ownership: which decisions belong where?
    • Enterprise do’s and don’ts: common pitfalls and how to avoid them
    • A practical roadmap: from an initial implementation to a manageable architecture at scale
    • Medallion in the AI era: the role of unstructured data, embeddings and retrieval
    • Looking ahead: where Medallion continues to add value and where complementary architecture patterns are needed.
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      Piethein Strengholt | Chief Data Officer | NN Group
    Niels Naglé
    09:15 - 10:15 | Room 1

    From Data Agents to Self-Healing Data Pipelines - How Agentic AI Is Changing Data Engineering and Platform Operations

    What does it take to make a data pipeline self-healing. Using a reference architecture and an example incident, we show which context and architecture this requires.
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    Conversational analytics shows that AI agents are getting better at understanding data. They already generate SQL and code, review pipelines, and analyze data and incidents. But that doesn’t make a data pipeline self-healing. What if agents don’t just answer questions, but become part of data engineering and the operation of the data warehouse or lakehouse platform, such as Databricks, Microsoft Fabric, or an open-source stack?
    Using a reference architecture and an example incident, we show which context and architecture this requires. Metadata, lineage, observability, data contracts, tests, and policy-as-code give agents insight into what is happening and what they are allowed to do. From there we explore the step from advising, through controlled action, to autonomous remediation.
    My statement: self-healing is less a model problem than an architecture and design problem: it depends on the context, boundaries, and validation we build around agents.

    • An overview of where agents already contribute to data engineering and platform operations: from code generation and review to monitoring and incident analysis, for example with GitHub Copilot, Claude Code, Codex, Genie Code, or Copilot in Fabric
    • An autonomy ladder for data agents: from advising, through controlled action, to autonomous remediation, with guiding criteria such as reversibility and impact
    • A reference architecture with the building blocks agents need: metadata, lineage, observability, and platform context
    • Insight into how data contracts (such as ODCS), automated tests, and policy-as-code constrain and validate agent actions
    • An example flow from incident and root-cause analysis to code change, validation, and pull request, including where a human or policy steps in
    • A critical look at what self-healing really means, and where the limits (still) are.
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      Niels Naglé | Data Solutions Architect | Info Support
    Winfried Adalbert Etzel
    09:15 - 10:15 | Room 1

    Data Governance: From Handover to Hangover - How Organizations Delegate Decisions to Machines and Lose Accountability on the Way [Engelstalig]

    How do we 'restructure' Data Govenance now that decision making is shifting toward autonomous AI Agents but where accountability sometimes gets lost in the process?
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    Organizations are automating faster than they can govern. As AI agents take over decisions, accountability gets blurred. We examine that handover: why automation complacency is a law, why an agent’s stated rationale records what it did, not why it acted, and why accountability that belongs technically to everyone belongs practically to no one. We will explore how to decide what to automate and rethink data governance as the core discipline that keeps execution aligned with intent and accountability.

    • Automation does not transfer accountability. A human must own the intent
    • Every benefit of handing decisions to machines carries a matching risk
    • The line between delegation and abdication moves gradually. Attention fades over time
    • Data governance is a human-based system that ensures behavior remains aligned with organizational intent, direction, and accountability over time
    • Governance is a design problem, not a policy problem. The answer is not more rules.
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      Winfried Adalbert Etzel | Data Management Professional |
    12:30 - 13:30 | Plenary

    Lunch break

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    16:50

    Reception

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      Juha Korpela
      09:00 - 17:00 | April 8

      Data Mesh Information Architecture - Modeling Data Products and Domains [English spoken]

      This workshop addresses information architecture in decentralized data environments. It examines how domains document and share data, explores conceptual and logical modeling for clarity and interoperability, and provides practical exercises to design data products aligned with domain semantics.
      Read more

      Data Mesh has become one of the most influential ideas in modern data management. By organizing data around business domains, giving domain teams ownership of their own data, and sharing everything as data products, organizations can finally scale data work beyond the central team that always becomes the bottleneck. But decentralization comes with a catch that most teams discover too late: when every domain speaks its own language and builds its own products, understanding the data across the organization becomes the new bottleneck. What is a “customer” in Sales versus Finance? What does this data product actually contain, and can I trust it? How do I even find it? These are not technology problems: they are problems of meaning, and no technical platform solves them on its own.

      This is where information architecture and data modeling earn their place at the center of a Data Mesh. Data modeling is often dismissed as a slow, technical, back-office activity. In reality, it is the most reliable way to capture what the business needs to know about, in language the business actually uses. We can then translate this shared understanding into well-designed, reusable data products. A conceptual model describes the reality behind the data: the things a domain cares about and how they relate. A logical model turns that understanding into a concrete structure fit for a specific use case. Done well, this modeling work becomes the bridge between business reality and technical implementation, and the foundation for semantic interoperability between independent domains.

      In this full-day workshop you’ll work through that journey end to end. We start with the essentials of Data Mesh — its four principles, domains, and data products — and the interoperability challenge they create. You’ll then learn the fundamentals of conceptual modeling and put them to work in a hands-on exercise, modeling a real domain for a fictional online retailer and building its glossary. From there we move into logical modeling as part of data product design, and into the metadata, data contracts, and glossaries that expose a domain’s meaning across its boundaries. Finally, we step back to the operating model: the roles, feedback loops, and enterprise-level structures that let federated teams stay autonomous while still pulling in the same direction. Throughout, the emphasis is practical and accessible: you don’t need to be a modeling specialist to follow along, and you’ll leave able to apply these ideas in your own organization.

       

      Learning objectives

      • Understand Data Mesh and its core challenge: Grasp the Data Mesh paradigm, its four principles, and why federated domain ownership creates a semantic interoperability problem at the domain boundary.
      • Capture meaning with conceptual modeling: Learn how to describe a domain in business language using entities, relationships, and attributes – and how to avoid the common pitfalls that derail modeling efforts.
      • Build domain definitions and glossaries: Understand how to write clear, business-language definitions that capture a domain’s language and make data understandable to others.
      • Design data products with logical modeling: Learn how logical models serve as use-case-specific designs derived from the conceptual model of a domain.
      • Expose context across domain boundaries: See how Data Product Definitions, data contracts, and metadata standards (ODPS, ODCS) make a domain’s meaning discoverable and interoperable enterprise-wide.
      • Handle language problems: Learn to deal with synonyms and homonyms (polysemes) using preferred and alternative labels, domain glossaries, and shared enterprise glossaries.
      • Operate information architecture at scale: Understand the roles, responsibilities, feedback loops, and the Enterprise Knowledge Plane that keep semantics aligned across autonomous domain teams.

       

      Who is it for

      This workshop is designed for anyone responsible for making data understandable, trustworthy, and reusable in a decentralized or domain-oriented setup. No deep modeling background is required: the concepts are introduced from the ground up.

      • Data architects and data modelers
      • Chief Data Officers and people in Data Office roles
      • Data product owners and domain owners
      • Data Management and Data Governance professionals
      • Data engineers and platform teams working with domains and data products
      • BI and Analytics specialists who depend on well-defined, trustworthy data
      • Business analysts who bridge business needs and data
      • Data and IT consultants advising on Data Mesh, data products, or information architecture.

       

      Detailed Couse Outline

       

      1. Introduction and Objectives
      • Welcome and introductions
      • Overview of the day’s goals and structure
      1. Data Mesh Basics
      • The general idea and background of Data Mesh
      • The four principles: domain-driven ownership, data as a product, self-serve platform, and federated computational governance
      • Domains and domain teams: what a “domain” is and how to define one
      • Data products: definition, anatomy, and types (source-aligned, aggregate, consumer-aligned)
      • The interoperability challenge: technical vs. semantic interoperability at the domain boundary
      1. Conceptual Models for Cross-Domain Understanding
      • Why data needs business context to be useful
      • How data models capture context
      • The three levels of modeling: conceptual, logical, and physical
      • Basics of conceptual modeling: entities, relationships, and attributes
      • Identifying the real business objects and common pitfalls to avoid
      • Building entity definitions and domain glossaries
      1. Hands-On Exercise: Modeling a Domain
      • Introducing “Storefront”, a fictional online retailer
      • Defining domain boundaries: who owns what
      • Identifying entities within a domain
      • Building a conceptual model and named relationships
      • Creating definitions and a Domain Glossary
      1. Data Modeling as Part of Data Product Design
      • The data product design process
      • Understanding product scope within the domain model
      • Logical models as product-level design and documentation
      • Deriving logical models from the conceptual model
      • Connecting the data product to its business context and maintaining links to the domain model
      1. Ensuring Semantic Interoperability at the Domain Boundary
      • Exposing metadata from domains and data products
      • Data Product Definitions as collections of business and technical metadata
      • Data Contract basics: promises, machine-readability, schema compliance, and versioning
      • Example standards: Open Data Product Standard (ODPS) and Open Data Contract Standard (ODCS)
      • Domain glossaries vs. shared enterprise glossaries
      • Dealing with polysemes: synonyms, homonyms, and the Enterprise Knowledge Plane
      1. Data Mesh Information Architecture Operating Model
      • How information architecture creates and scales value
      • Roles and teams: data product owner, domain owner, platform team, and domain DevOps team
      • Product ownership, backlog management, and the data product lifecycle
      • Modeling at the design stage and the importance of feedback loops
      • Organizing data modeling on two levels: product and enterprise/domain
      • Cross-domain interoperability and the Enterprise Knowledge Plane
      • The goal: context-aware data utilization for AI, applications, and people
      1. Conclusions and Next Steps
      • Key takeaways
      • Where to start in your own organization
      • How to learn more
      • Open Q&A and discussion
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        Juha Korpela | Founder | Datakor Consulting
      Shane Gibson
      09:00 - 17:00 | April 8

      Capture Data Requirements for Data Products [English spoken]

      Stakeholders and data teams speak different languages, and it shows in requirements that take months, arrive ambiguous and still don’t tell the team what to build. In this hands-on workshop Shane Gibson teaches a pattern template for capturing the requirements for one Data Product in 30 minutes, in a shared language using the Information Product Canvas. Half the day is spent completing real canvases in small groups. Leave able to run it with your own stakeholders on Monday.
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      Rapid requirements gathering using the Information Product Canvas

       

      The Information Product Canvas is a pattern template for capturing the data and information requirements for a single Information Product, in 30 minutes, in a language both stakeholders and data teams understand. In this hands-on, full-day workshop Shane Gibson, the creator of the canvas, teaches you the twelve areas of the canvas, how to complete it interactively with your stakeholders, and how to use it to prioritise what to build first. You spend half the day completing canvases in small groups on a realistic case study, and finish with a hands-on session on using an AI assistant alongside the canvas. You leave able to run the canvas pattern storming workshop with your own stakeholders the next working day.

      Course description

      Ask a data team what slows them down most and the answer is rarely the technology. It is the gap between what stakeholders ask for and what the team ends up building. Stakeholders and data teams speak very different languages. Requirements take weeks or months to gather, and nobody can say when they are done. They arrive full of ambiguity, describe a dashboard when the real need is a decision, and focus on a specification of what is wanted rather than why it is needed. The data team cannot work out what to build from the requirements, so they guess, build, and then hear the words every data professional dreads: “That’s not quite what I wanted.” Meanwhile the detailed requirements document nobody reads sits in a folder, and the data team is treated as an order taker rather than an enabler by stakeholders.

      The Information Product Canvas closes that gap with one shared language and one conversation. It is a pattern template, twelve areas on a single canvas page, for defining a single Information Product: the business questions it must answer, the actions and outcomes those answers drive, who will use it and how, what data it needs, what is in and out of scope, and how big a job it is.
      The stakeholder and the data team fill it in together, in one 30-minute session, so the requirements are validated in real time rather than weeks later. Because the canvas captures the why as well as the what, it also becomes the basis for prioritising across many Information Products and for feeding the rest of the Information Value Stream: the concept model, the transformation logic, the metric definitions, the acceptance tests and the build.
      It is a pattern, not a framework: pick it up, use it, change what doesn’t fit, keep using it. Shane created the canvas and has iterated it with data and analytic teams for more than a decade. It is documented in his book “An Agile Data Guide to Information Product Canvas” and extended by more than ninety companion articles.
      In this full-day workshop you learn the canvas by using it.

      After an overview of the pattern template and the problems it solves, we work through the twelve canvas areas step by step with a worked example, explaining what is captured in each area and why, with Q&A after each one. Half the day is spent in small groups populating canvases based on a realistic case study organisation, so you practise the pattern rather than watch slides about it. You then learn how to facilitate the canvas live with stakeholders using the Pattern Storming workshop format, review real-world canvases from a range of industries, and see how completed canvases are used to prioritise and to drive delivery.
      The day closes with a hands-on session on using an LLM assistant such as Claude or ChatGPT alongside the canvas, bring your laptop and your own LLM access to take part. No prior experience with the canvas, or with agile ways of working, is required.

      Learning objectives

      • Capture the requirements for one Information Product in 30 minutes: Deliver the data elephant one bite at a time, defining requirements in small, well-formed chunks the data team can deliver in days or weeks rather than months.
      • Speak a shared language: Learn a data requirements language that both stakeholders and data teams understand, so one conversation produces requirements the stakeholders recognises and the team can build from.
      • Collaborate visually with stakeholders: Fill in the canvas in front of stakeholders and get real-time validation, instead of writing a document and waiting weeks for feedback.
      • Capture the what and the why: Elicit the actions stakeholders will take and the business outcomes they expect, turning the data team from order taker into business value enablers.
      • Make scope and priority visible: Use Will / Won’t, T-shirt sizing and stack ranking so stakeholders can make trade-off decisions and see at a glance what gets built first.
      • Facilitate the canvas and teach it to your team: Run the structured Pattern Storming workshop with your own stakeholders, avoid the common anti-patterns, and leave with a repeatable pattern your whole team can run the next working day.
      • Use AI alongside the canvas: Apply practical techniques for using an LLM assistant to draft, challenge and refine canvases, while keeping the stakeholder conversation at the centre.
      • Use the completed canvas downstream: See how a well-formed canvas feeds concept models, acceptance testing and prototyping, so the requirements keep paying off long after the workshop.

      Who is it for?

      This workshop is for anyone who gathers, defines, prioritises or builds from data and information requirements, on either side of the conversation. No prior experience with the canvas, or with agile ways of working, is required.

      • Business Analysts who gather data requirements on behalf of a data team
      • Data Product Managers and Product Owners who need to define and prioritise data work
      • Data Analysts who want to agree outcomes with stakeholders before starting work
      • Data Engineers who are frustrated with requirements they cannot build from
      • Data Architects and Data Modellers who need well-formed requirements as input to their models
      • Data Leaders looking for one repeatable requirements pattern for their team
      • Agile Coaches and Scrum Masters who want to add a data-specific pattern to their toolkit
      • Business stakeholders who commission Information Products and want to be understood the first time.

       

      Detailed Course Outline

      Bring your laptop and access to an LLM assistant of your choice (Claude, ChatGPT or similar).

      Introduction and Objectives

      • Welcome and introductions
      • Team up: forming the small groups you will work in for the day
      • Overview of the day’s goals and structure

      Why Data Requirements Keep Going Wrong

      • The language gap between stakeholders and data teams
      • The seven symptoms: too slow, never done, ambiguous, unbuildable, the what without the why, unused documents, order taking
      • What an Information Product is, and why we define one at a time
      • Where the canvas sits in the Information Value Stream: from discovery to delivery

      The Information Product Canvas: An Overview

      • The canvas as a pattern template, not a framework
      • The twelve areas at a glance and how they fit together
      • The difference between a canvas and a requirements document

      The Twelve Canvas Areas, Step by Step

      • Business Questions: the questions the Information Product must answer, how many, how long, how much, why
      • Actions and Outcomes: what people will do with the answers, and what changes in the organisation as a result
      • Personas: who will use the Information Product
      • Delivery Type: how they want it delivered, dashboard, report, data service, API, AI Agent, or something else
      • Data Sync: how fresh the data needs to be, from monthly to real time
      • Core Business Events: the data needed to answer the questions, captured as core business concepts and events
      • Feature Stories: the specific features and behaviours the Information Product needs
      • Will / Won’t: what is in scope, what is explicitly out, and how that enables trade-off decisions
      • Information Product Name: giving the work a name everyone uses
      • Product Owner: who makes the trade-off decisions on behalf of the stakeholders
      • Vision Statement: the elevator pitch that distils the canvas into a few sentences
      • T-Shirt Size: how big a job this is, without false precision
      • Cross-checking the areas: using the canvas as a quality check on the completeness of the requirements

      Hands-On: Completing a Canvas for the Case Study

      • Introducing the case study organisation, its stakeholders and its problems
      • Working in small groups to populate each area of the canvas as it is introduced
      • Playing the roles of stakeholder and data team
      • Group playback: comparing canvases across groups and spotting the differences
      • Feedback and coaching on each group’s canvas

      Facilitating the Canvas with Stakeholders: Pattern Storming

      • The Pattern Storming Canvas Workshop: a structured, collaborative session for completing a canvas with stakeholders
      • Sequencing the areas, timeboxing, and keeping the conversation moving
      • Getting to a completed first canvas in 30 minutes
      • Common anti-patterns and how to avoid them
      • Adapting the pattern: what to change and what to keep

      Real World Examples

      • Real Information Product Canvases from a range of industries and use cases
      • What a strong canvas looks like, and what a weak one looks like
      • Define Once, Reuse Often: how canvases compound across a portfolio of Information Products
      • Prioritising across canvases: stack ranking to decide what to build first

      Hands-On with AI: Using an LLM Alongside the Canvas
      Bring your laptop and access to an LLM assistant of your choice (Claude, ChatGPT or similar).

      • Where an LLM helps in the canvas process, and where it doesn’t
      • Using the canvas as structured context for an LLM
      • Techniques for drafting, challenging and refining a canvas with an LLM
      • Keeping the human conversation at the centre

      From Canvas to Delivery

      • Using the completed canvas as the input to creating a concept model
      • Turning business questions, actions and outcomes into acceptance tests
      • From canvas to prototype: getting something in front of the stakeholder early
      • Keeping the canvas alive as the Information Product evolves

      Conclusions and Next Steps

      • Key takeaways
      • Running your first canvas with your own stakeholders next week
      • Continuing the journey: the book, the companion articles and the AI Coach
      • Open Q&A and discussion

       

      Read less
        Shane Gibson | Founder | Agile Data
      Winfried Adalbert Etzel
      09:00 - 12:30 | April 8

      Think Across: Governance as One [English spoken]

      Data governance is a human-based system by which data assets in a socio-technical system are directed, overseen, and by which the organization is held accountable for achieving its defined purpose. Human-based does not mean humans do the work. It means intent, accountability, and the authority to intervene stay human.
      Read more

      Data, AI, and agent governance as one discipline

      AI agents are already in our data flows. They read data nobody governs. They act faster than any review cycle can follow. Boards, regulators, and teams ask who decides, on what basis, and who is accountable. Most of us cannot answer with confidence.
      The position of this masterclass is that AI governance is not a new discipline, but data governance under pressure, where the questions stay the same while the speed, the scale, and the methodologies change. We start where accountability moves from humans to machines without anyone approving the move. We will take one business object and follow it the whole way: govern its meaning, encode that meaning so machines act on it, and place its decision rights where the understanding lives.

      Why you need to attend this masterclass:

      • Organizations structure data governance and AI governance separately. This divide creates gaps.
      • In highly automated designs, failures are not as easy to catch.
      • A policy document cannot keep up with systems that act at machine speed. Governance has to become something we do, not something we have.

      What we cover:

      • The handover and the accountability gap
      • Unified governance scope: data, AI, and agent governance as one
      • Governing meaning, and the three forms of drift
      • The Data Governance Triad
      • Encoding meaning so machines act on it
      • Federated decision rights.

       

      Learning objectives

      • Name where decision-making has already passed from humans to machines, and why that handover is rarely an informed, deliberate choice
      • Treat data, AI, and agent governance as one discipline, asking the same four questions: who decides, on what meaning, under which constraints, and who is accountable
      • Recognize semantic drift in its three forms, definitional, contextual, and behavioral
      • Apply the Data Governance Triad, negotiating meaning, directing through informed, deliberate choices, and auditing for accountability, as one connected cycle
      • Understand how negotiated meaning is encoded, so machines and humans act on it
      • Understand the accountability spectrum and federation.

       

      Who it is for

      Data and AI leaders, governance and risk practitioners, data product owners, and architects. Anyone responsible for how decisions get made, and answered for, in a distributed and increasingly automated organization. Governance does not have to be your title.

       

      Detailed course outline

      Introduction
      Overview of workshop goals and introduction round. Four recent failures to understand the urgency of the matter. We explore the ironies of automation, including “the better a system performs, the less anyone watches it.”

      • Four real world cases from 2025 and 2026
      • Bainbridge’s ironies of automation (1983)
      • The move from augmentation to delegation to abdication.

      Key learning: Where decision authority has already moved from humans to machines in your own organization, and the associated patterns.

      Axis 1. Unified governance scope
      Why treating AI governance as a separate function repeats old mistakes. The working definition of data governance aligns with corporate governance.

      • The four questions: who decides, on what meaning, under which constraints, and who is accountable
      • Alignment with ISO 37000: the board governs, the executive manages, data governance works the same way
      • Old School and New School, and why both fail: committees that are too slow, and everything-as-code that is fast but unaccountable.

      Key learning: How to apply the same four governance questions to any decision, human or machine.

      Axis 2. The meaning side
      Meaning lives in shared practice and needs to be constantly negotiated. We work through why meaning has to be negotiated rather than assumed and then name the three ways a shared definition is challenged by semantic drift.

      • Why meaning is negotiated, drawing on Frege’s sense and reference and Wittgenstein’s meaning-in-use
      • Definitional drift: usage changes while the definition holds still
      • Contextual drift: the context changes while data and definition stay fixed
      • Behavioral drift: an actor acts differently though nothing was redefined.

      Key learning: The three forms of semantic drift, and which one automation can catch versus what needs human negotiation.

      Axis 2 continued. The Data Governance Triad
      Three functions that run at the same time and feed each other. We work through the Data Governance triad and how to activate it.

      • Data Negotiation: makes meaning explicit
      • Data Direction: shapes the strategic focus
      • Data Audit: ensures evidence and accountability.

      Key learning: How to assign the three functions to a decision..

      Axis 3. The technical side
      Machines act on facticity, the raw pattern, not on factuality, which needs context and judgment. Negotiated meaning has to be encoded to production.

      • The semantic backbone: schemas, taxonomies, ontologies, and knowledge graphs
      • From documentation to runtime: move from glossary for humans to structure enforced at runtime
      • The Four-Plane model (control, data, observability, user).

      Key learning: How a negotiated definition becomes a data contract and schema a machine acts on.

      Practical federation
      We place a decision on the accountability spectrum and apply subsidiarity: the lowest capable level decides, and the level above assists and intervenes only when the lower level cannot. Federation is a state of maturity, not an architecture you install.

      • The accountability spectrum: direct human control, human-in-the-loop, human-designed loops, bounded autonomy
      • Federation as maturity.

      Key learning: How to place a decision on the accountability spectrum and decide which level should own it.

      Read less
        Winfried Adalbert Etzel | Data Management Professional |

       
      Also book one of the practical workshops!
      Three top rated international speakers will deliver compelling and very practical post-conference workshops. Conference attendees receive combination discounts so do not hesitate and book quickly because attendance in the workshops is limited.
      Payment by credit card is also available. Please mention this in the Comment-field upon registration and find further instructions for credit card payment on our customer service page.

      7 April 2027

      09:00 - 09:15 | Opening
      Plenary, Room 1    Werner Schoots
      09:15 - 10:15 | The Content of the Context – Managing Knowledge for Agents and Humans [English spoken]
      Room 1    Juha Korpela
      09:15 - 10:15 | AI-Ready Starts with Data Architecture
      Room 1    Rick van der Lans
      09:15 - 10:15 | Not everything deserves governance: triaging your AI inventory
      Room 1    Mathias Vercauteren
      09:15 - 10:15 | “That’s Not Quite What I Wanted”: Closing the Last Mile of Information Product Delivery [English spoken]
      Room 1    Shane Gibson
      09:15 - 10:15 | Federated data exchange and data ecosystems
      Room 1    Danny Greefhorst
      09:15 - 10:15 | Medallion Architecture in Practice: Best Practices, Pitfalls and the Impact of AI
      Room 1    Piethein Strengholt
      09:15 - 10:15 | From Data Agents to Self-Healing Data Pipelines – How Agentic AI Is Changing Data Engineering and Platform Operations
      Room 1    Niels Naglé
      09:15 - 10:15 | Data Governance: From Handover to Hangover – How Organizations Delegate Decisions to Machines and Lose Accountability on the Way [Engelstalig]
      Room 1    Winfried Adalbert Etzel
      12:30 - 13:30 | Lunch break
      Plenary 
      16:50 | Reception
       

      Workshops 2027

      09:00 - 17:00 | Data Mesh Information Architecture – Modeling Data Products and Domains [English spoken]
      April 8    Juha Korpela
      09:00 - 17:00 | Capture Data Requirements for Data Products [English spoken]
      April 8    Shane Gibson
      09:00 - 12:30 | Think Across: Governance as One [English spoken]
      April 8    Winfried Adalbert Etzel

      Speakers

      Alec Sharp

      Nicola Askham

      Winfried Adalbert Etzel

      Jos van Dongen

      Wouter van Aerle

      Remco Broekmans

      Exhibitors & Media partners

      Related events

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      • Business-oriented Data Modelling Masterclass
      • Mastering Your Data: An Introduction to MDM and Data Governance
      • Data Mesh – Federated Data Governance
      • Concept Modelling for Business Analysts
      • Ontwerpen van een Nieuwe Data Architectuur
      • Data Management Fundamentals: DMBoK2 en CDMP
      • Agile Data Warehouse Design & Dimensional Data Modeling
      • The Data-Process Connection
      • Data Governance Sprint – in Weeks instead of Months

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